PR & Media CRM Template

This PR & Media CRM template is crafted to help marketing and PR teams manage relationships with media contacts, track relevant publications, and organize media coverage effectively. With streamlined access to articles, publications, and media contacts, your team can more easily coordinate outreach and build long-term relationships.

Template Overview

The template consists of three main database:

Relevant Articles

This database keeps a record of articles relevant to your brand or industry, including details such as publication source, author, and date. It allows your team to quickly reference past media coverage and monitor ongoing topics of interest.

Publications

This database provides a list of key media outlets, including a description of each publication's focus. It allows you to understand the primary themes each outlet covers and is connected to contacts associated with each publication.

Press & Media Contacts

The Press & Media Contacts database helps organize essential contact information for journalists and media professionals. This allows your team to maintain a comprehensive list of media contacts, including topic interests and any relevant notes to guide targeted outreach.

How to Use This Template

1. Add New Articles: Record any relevant articles in the Relevant Articles database to maintain an up-to-date log of media coverage.
2. Update Publications: Track all publications your team interacts with in the Publications database, allowing easy access to each outlet’s focus.
3. Manage Contacts: Use the Press & Media Contacts database to keep contact information current, organize notes, and document relationships for more effective engagement.
4. Link Information Across Tables: Linking articles, publications, and contacts provides a centralized view, making it easier to see which journalists cover specific topics and are affiliated with particular outlets.

By centralizing your PR data, this template supports your team’s ability to build and nurture valuable media relationships, track brand visibility, and manage a proactive PR strategy.

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This PR & Media CRM template serves as a foundation for maintaining strong media partnerships, tracking press coverage, and supporting efficient outreach efforts.